Archive for the ‘Internet marketing’ Category

The Argument Against Gated Content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

Case study: Winning the #WorldCup with Epic Content

One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.

Three words that guide all content marketing strategy today

In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.

Why your marketing career depends on balancing data and emotion

Data, big data and bigger data. If the data don’t show that the creative is going to work, throw it out the window. Play it safe, do what the data says. But for how much longer? There’s a need for balancing data and emotion.

The Next Big Digital Marketing Opportunity

Digital advertising: The next big business opportunity is in sight.

Digital advertising is ready for a shake-out. Budgets are high and ad inventory is down. Where is this new wave of money going to be spent?

Marketing strategy for the modern world: Social Media Explained

In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.

Just because you can do micro-targeting doesn’t mean you should

With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!