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Archive for the ‘Internet marketing’ Category
Four key marketing lessons to propel us into 2014
By Kerry Gorgone, {grow} Contributing Columnist 2013 is over. What are the key marketing lessons from that year that will help propel our efforts into the New Year? From Jay Baer’s Youtility to […]
Executives long for “customer-activated company” but social media is a stumbling block
New research from IBM shows strong executive desire for a social enterprise but results may be elusive
Gary Vee and the Empire of Favors
Gary Vaynerchuk is arguably the most successful entrepreneur on the social web. Here is the real secret to his success.
Social media zombies and the 2 percent solution
Think 98 percent customer satisfaction is pretty good? So did I, but social media forces us to re-consider
The crisis in marketing education and what to do about it
The gap between university curriculums and business reality is severe. Here’s an example of something that’s working.The crisis in marketing education and what to do about it
Wordcloud hell, customer insight, and the power of the one
A wordcloud is meaningless unless you put in some work to dig deep into customer insights.
Is time running out for establishing your social media strategy?
Is time running out for you to build a social media strategy?
Influence marketing: What’s next?
Traditional media is on the decline and we can now identify “influencers” with relevant content pipelines to help us. Now what do we do about it? Whats next
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