Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
A Thai Food Court offers a spicy lesson on how to make the best website, and while it may seem like a paradox, less is more in business, website complexity
Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.
Very quietly, a significant milestone occurred last Sunday night. Blogger and consultant Mack Collier monetized a Twitter conversation.  That’s right. Mack made money from other
Next up on {grow} “Community Week” is Kristen Daukus, a fellow marketing entrepreneur, social media lover and consultant: “I am afraid to use social media
I think I figured out why nearly every social media blogger sounds exactly the same — commonly referred to as the “echo chamber.” I’m learning that copying
On a webinar last week, I briefly covered an idea I call the information eco-system (or social footprint) and received a lot of questions about
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of
A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If
Starbucks. Â Dell. Â Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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