Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Next up on {grow} “Community Week” is Kristen Daukus, a fellow marketing entrepreneur, social media lover and consultant: “I am afraid to use social media
I think I figured out why nearly every social media blogger sounds exactly the same — commonly referred to as the “echo chamber.” I’m learning that copying
On a webinar last week, I briefly covered an idea I call the information eco-system (or social footprint) and received a lot of questions about
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of
A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If
Starbucks. Â Dell. Â Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not
The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly.
With most of my career with Fortune 100 blue chip companies, I know what it’s like to market in a hyper-competitive, show-me-the-money environment. I’ve been
Here’s a mistake I see repeated so often by small business owner — assuming that their website IS the marketing plan. Many people imagine the
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