Archive for the ‘Internet marketing’ Category

Forget your website, create a social footprint

On a webinar last week, I briefly covered an idea I call the information eco-system (or social footprint) and received a lot of questions about it. This is a critical […]

It worked for Zappos. It probably won’t work for you.

Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of blogdom. They have 13 blogs, […]

Is social media the new corporate star-maker?

A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If you can bring pens to […]

A formula for social media business success

Starbucks. Dell. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was […]

Your website is NOT a strategy

Your website is not a business strategy!

Lessons from a marketing strategy gone wrong (mine!)

The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly. I have not been following […]

Why B2B’s MUST adopt social media strategies

With most of my career with Fortune 100 blue chip companies, I know what it’s like to market in a hyper-competitive, show-me-the-money environment. I’ve been aggressively skeptical about the role […]

Your website is not a strategy

Here’s a mistake I see repeated so often by small business owner — assuming that their website IS the marketing plan. Many people imagine the Internet like a Mississippi River […]

Ten reasons your website is killing your business

I’m alarmed by the number of otherwise brilliant business people who are allowing watch as their website is killing their business. Many business leaders I meet have abdicated their responsibility […]