Crossing the influence line: When does sponsorship destroy your reputation?
Becoming an “influencer” today can mean prestige and big bucks. But when do you cross the influence line and destroy your reputation by becoming an advertisement?
Archive for the ‘Leadership’ Category
Content monetization, brocial media, and the role of love in business
A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.
When Social Media Piranhas Strike
When someone disagrees with an influencer, people can turn into social media piranhas. Clayton Carroll shares the how and why this happens.
The political company? How business strategy is being re-invented by social media
Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.
Surprise! It’s not about passion. Five lessons on building a huge personal brand
The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.
What does digital transformation mean to marketing?
By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]
Entering Protopia and a world of continuous marketing disruption
It may seem like change has come quickly but the pace has been glacial compared to what is ahead. Welcome to protopia where change is continuous.
My personal challenge to you for the new year
We enter a new year with a choice to keep hate in our hearts and live a life that is toxic, or to be resilient and encourage a more civil world.
A business case for diversity in digital transformation
When a janitor stole the show in a social media class, it suggests that there may be untapped resources for an organization’s digital transformation.
The Marketing Companion Podcast
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