Addressing the discomfort of digital ageism
I was accused of digital ageism. But historic mentoring roles are being flipped.
Archive for the ‘Leadership’ Category
Is this the biggest marketing megatrend of the decade?
A new marketing megatrend is showing up all around you. Can you see it?
How to be relentlessly relevant
This post contains Mark Schaefer’s TED talk “How to be Relentlessly Relevant”
Five life lessons from 40 years in the marketing world
I’m crossing several milestones. Here are profound life lessons I’ve learned along the way.
The truth about marketing, persuasion, and sales
Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?
Reconsidering the marketing budget when everything is marketing
Have you considered how HR, Purchasing, and Transportation are part of the marketing budget?
The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
The underrated role of marketing habits
Marketing habits can make or break a marketing effort. It’s time to explore this idea.
Does your business need an online community?
Online community is the most misunderstood concept in marketing. Here’s why.
The Marketing Companion Podcast
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