Five life lessons from 40 years in the marketing world
I’m crossing several milestones. Here are profound life lessons I’ve learned along the way.
Archive for the ‘Leadership’ Category
The truth about marketing, persuasion, and sales
Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?
Reconsidering the marketing budget when everything is marketing
Have you considered how HR, Purchasing, and Transportation are part of the marketing budget?
The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
The underrated role of marketing habits
Marketing habits can make or break a marketing effort. It’s time to explore this idea.
Does your business need an online community?
Online community is the most misunderstood concept in marketing. Here’s why.
What’s the difference between thought leaders and a personal brand?
Do thought leaders always have strong personal brands? The answer might surprise you.
How to understand the five most common obstacles to change
The world is moving fast and we have to address the obstacles to change even faster.
The real reason people are quitting their jobs and what it means to marketing
People are quitting their jobs in droves. Why? And what does this mean to you?
The Marketing Companion Podcast
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Let's plot a strategy together
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