The Transformation is Happening: Consumers as Brand Creator
Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.
Archive for the ‘Legal implications’ Category
Five life lessons from 40 years in the marketing world
I’m crossing several milestones. Here are profound life lessons I’ve learned along the way.
The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
The future of influencers and retail
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
How can personalization and data privacy co-exist?
A new, AI-driven solution will help companies provide personalization and respect data privacy.
The hope and peril of synthetic content and the rise of deep fakes
Deep fakes and the rise of synthetic content will unleash creativity and threaten our institutions. Here’s what you need to know.
Facebook is monopolistic because we like it that way.
Facebook is monopolistic and arrogant. Just the way we like it.
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