Archive for the ‘Marketing best practices’ Category

Dissecting Apple’s disruptive marketing case study

A new music video took the advertising industry by storm but if you study this marketing case study carefully, you’ll see something more than an ad. It’s a demomnstration of disruptive marketing.

Need a keynote speaker? Mark Schaefer is the most trusted voice in marketing. Your conference guests will buzz about his insights long after your event! Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. Contact Mark to have him bring a fun, meaningful, and memorable presentation to your company event or conference. Follow Mark on Twitter, LinkedIn, YouTube, and Instagram Image courtesy Mid Journey

The 10 biggest marketing challenges have nothing to do with AI

Sure, AI is everywhere. But the biggest marketing challenges might have nothing to do with the bots!

When Robots Care More: The Evolution of Human Empathy

Human empathy might be the most important “soft skill” in the marketing profession, but what happens to our careers when AI bots do it better?

How AI is creating a pandemic of dull (and what to do about it!)

Endless, repetitive AI content is creating a pandemic of dull. Our only hope is the genuine hope and emotional meaning that comes from the human spirit.

The story behind the world’s first AI activated book

When you write a book called “Audacious,” it better be audacious! This is the story of the world’s first AI activated book.

The photo that changed my life (and maybe yours)

Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.

Why Gated Content Kills Your Marketing Success

Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.

The end of brands, or the end of common sense?

Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.

How should brands connect to consumer communities?

The key to marketing insights come from consumer communities yet many companies are confused about how to proceed. Mark Schaefer provides some guidance based on his brand conversations.