Target’s $100 million Word-of-Mouth Marketing Fail
Target was lined up to create a great customer success but turned it into a word-of-mouth marketing fail, according to expert Sarah Neely.
Archive for the ‘Marketing best practices’ Category
Research points to the “Attention Equation” behind measurable content success
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
Is it time to embrace ethically-sourced marketing?
Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.
Why text matters so much to AI search success (and more!)
A round-up post of thoughts on marketing and beyond, including why text matters so much to AI platforms.
Rediscovering the OG Fundamentals of Marketing
It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh “growth hack” promising overnight results. But let’s not overlook some of the “OG” marketing fundamentals!
LinkedIn engagement down? Here’s why.
LinkedIn engagement has been a key strategy to building credibility, authority, and visibility. But an algorithm overhaul just turned the social media marketing world upside down.
Why every business is selling diapers now. AI versus SEO
Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies — SEO versus AI?
Strip humanity to its essence and you’ll build a durable business
Building a durable business is not dependent on Facebook ads or a new logo. It’s tapping into the elements of humanity that never change.
Now you can access my marketing consulting mind for free
How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know?
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