Archive for the ‘Marketing best practices’ Category

Your Content Marketing Survival Plan: Abandon the Attention Economy

Competing in the attention economy has been the prevalent strategy for 20 years but AI is changing that. There is a new competitive landscape and intimacy wins the day.

A technique to visualize your keynote speeches

Decades of experience and writing led to a seemingly confusing set of options for Mark’s keynote speeches until he came up with a way to visualize the offering.

Do we begin to battle AI for human artistry?

If the bots are coming for our jobs, should we prepare to battle AI? Considering the last time we had a disruption like this, there is a better strategy.

A step-by-step approach to AI adoption for your company

AI adoption isn’t about learning prompts or proving an ROI. You have to get your people on board and this post teaches you how to do that.

Three marketing truths for turbulent times

In uncertain times, here are three marketing truths to hold onto.

Is it time to monetize your audience through Substack?

For more than 15 years, I’ve given away my content for free. Is it time for a pivot and make a steady income from Substack?

The AI Easy Button imperils the future of marketing research

My friends are losing their marketing jobs as companies opt for the AI Easy Button. But as we cut costs, we might be missing out on the future of our companies.

How to overcome Content Shock in a world of AI slop

It’s never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.

My Fond Farewell to The Marketing Companion

Mark Schaefer beat the odds by hosting a podcast continuously for 13 years. In his final show as host, Mark tells the inside story of the The Marketing Companion — the world’s most entertaining business podcast.