Archive for the ‘Marketing best practices’ Category

Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy

The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.

When do you and ChatGPT cross the Milli Vanilli Line?

Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence

A radical idea about AI and marketing

A collection of thoughts about AI and marketing, LinkedIn scams, and marketing innovations from Mark Schaefer

Master the Art of Business Narrative: A Game-Changer for Marketers

Business narrative is different from storytelling and using these fundamental techniques

My journey with nerves

Starting a speaking career can mean overcoming a journey with nerves. Two experts weigh in on overcoming the fear of public speaking!

This is the Most Amazing Marketing Book. And I can prove it.

When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!

What is the “gist” of you? Staying relevant as a creator

It’s never been more difficult staying relevant as a creator. In this fast-paced episode of The Marketing Companion, Mark Schaefer and Jay Acunzo provide their best actionable insights we can use in the AI Era.

Six inspiring new ideas on community-based marketing

Community-based marketing is evolving and weaving its way into new parts of businesses and company culture. Here are six new case studies to inspire you!