10 marketing tips to help your start-up stand out at a trade show
Mark Schaefer takes observations from SXSW to help businesses learn how to stand out at a trade show
Archive for the ‘Marketing best practices’ Category
The insider’s guide to social media consulting success
Social media consulting success doesn’t start with a Facebook page. Let’s back up a few steps first.
6 Marketing Lessons Learned at the 2013 New Media Expo
Six marketing lessons from this week’s NMX conference in Las Vegas by Dan Gorgone.
A cautionary tale: Putting your business in the hands of Facebook
Why do we need a website when we have Facebook? Let us count the ways! A cautionary tale
Coca-Cola’s bold move from creative excellence to content domination
In this remarkable and entertaining video, Coca-Cola reveals its strategic plans to light up the world of content marketing and storytelling to enable profitability, connection, and positive world change.
The Secret Sauce for Creating Gold Medal Relationships
Businesses pay an enormous amount to earn the same loyalty and devotion from its consumers. But why do they still struggle with creating enduring customer relationships?
Forget demographics. It’s all about the socialgraphics
Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.
Case study: A marketing strategy when you have nothing to sell
The Lake Tahoe ski resorts are in peril as they face the unthinkable: A winter without snow. This post examines the marketing response.
Peering deeply into the soul of creativity
This is the dirtiest blog post you will ever read. And what does it have to do with marketing? Everything.
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