The dangerous confusion of sales and content marketing
Sales and content marketing. Is one perverting the other? Do we really even understand the difference any more. A rant by Tom Webster.
Archive for the ‘Marketing best practices’ Category
A new process to quantify content marketing success
This new process to quantify content marketing success puts your company in the best position to create economic benefits from your marketing effort.
The killer user experience: Apple Music
Marketers, here’s why you srhould be looking to Apple Music for creative and on-point ways to master user experience (UX) for your own brand.
The future of content marketing strategy
In a world gone mad with content proliferation, how we go to market is being transformed. Here is the future of content marketing
Facebook content strategy is a time bomb for inbound marketing
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
Is Growth Hacking a thing? The experts sound-off
Is growth hacking a new movement or marketing in disguise? The experts weigh in
The most important word in marketing
Yes, there is one most important word in marketing and it is “maneuver.” If you focus on it, your marketing strategy will reveal itself.
Sometimes you don’t need community. Sometimes you just need a hamburger
Do you need to join a movement before you buy something? Probably not. Sometimes, I just want a hamburger
Why customer personas may be an outdated marketing technique
Most content marketing plans start with developing customer personas. That’s not enough to cut through the clutter of an information dense world.
The Marketing Companion Podcast
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