Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Values-based marketing is a hot topic, and an important one. But what happens when customer values and company values don’t align?
There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.
Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.
It can be tempting to obsess with technology instead of customers. Marketing’s job is to protect your brand. Are you doing your job?
Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.
Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.
Online networking strategy isn’t complicated, but it does require making deposits the invisible bank of goodwill. This post explains how.
Too often we are looking toward a technology-first marketing strategy and we have lost sight of the human roots of marketing.
Mars Dorian brings home three hot content trends he picked from conferences he attended in Europe, including story-selling
Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.
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