Archive for the ‘Marketing best practices’ Category

PR versus marketing: The final battle over social media

Last week Vocus, a provider of on-demand PR management software, announced the results of a survey which found that the turf battle between PR and marketing rages on, especially over […]

Research shows young procurement professionals embracing social web

Planning on using the social web to market to B2B decision-makers? According to just-released research from London’s Base One Group, you might consider the age of your target audience. In […]

Is technological complexity just covering up your other business problems?

Complexity has been a theme through many posts on {grow}, most typically connected with the word “STRESS!” I had a fascinating discussion with one of my ex-professors about technological complexity […]

An interview with GE’s Social Media Wizards

The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social […]

The marketing genius of KISS. Seriously.

My son is a professional musician and has wanted to be a performer since he was a little boy. Once I determined that this was his true life goal, not a “phase,” […]

The world’s most broken marketing process

Here’s my vote for the most clueless group of marketers in the world: real estate agents.I’ve had the misfortune of buying and selling a number of homes in the past […]

A formula for social media business success

Starbucks. Dell. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was […]

Essential B2B social media start-up strategies

This part 2 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Click here for Part 1: Twitter for business: Four breakthrough insights Ben, your company […]

Lessons from a marketing strategy gone wrong (mine!)

The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly. I have not been following […]