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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Competitive advantage” has been an important business mantra for decades but does it even exist any more?
Is your product boring? Social media still might fit in your plans, as this example shows.
Perhaps this is not a marketing revolution after all. Maybe there is something deeper going on here.

Do you bow deeply to your customers? Here are for inspiring business lessons from the Japanese

Mark Schaefer takes observations from SXSW to help businesses learn how to stand out at a trade show

Social media consulting success doesn’t start with a Facebook page. Let’s back up a few steps first.

Six marketing lessons from this week’s NMX conference in Las Vegas by Dan Gorgone.

Why do we need a website when we have Facebook? Let us count the ways! A cautionary tale
In this remarkable and entertaining video, Coca-Cola reveals its strategic plans to light up the world of content marketing and storytelling to enable profitability, connection, and positive world change.
Businesses pay an enormous amount to earn the same loyalty and devotion from its consumers. But why do they still struggle with creating enduring customer relationships?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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