Cutting through the hype of Custom GPT
Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.
Archive for the ‘Marketing best practices’ Category
Why you need to ditch LinkedIn as your content platform
LinkedIn might be the most important social platform for business but if you depend on it to publish your content, you’re making a mistake.
How big is the creator economy? Three times larger than we thought!
New research shows the creator economy is 250% bigger than we thought, and a robust source of income for nearly 30 million Americans.
The five key skills every marketer needs today
Marketing expert Denis Sison looks forward and projects the five skills every marketer needs in the modern business world
Who’s responsible for social media addiction? Me and you.
The marketing industry is creating social media addiction. In a way, that’s our job. What happens when we cause harm in the service of our customers?
Is it time for you to try messy marketing?
Is messy marketing a new trend? Maybe companies should annoy you to get your attention!
How to keep your job when facing marketing budget cuts
Marketing budget cuts are inevitable. Even if you’re not facing a cutback in this current budget season, you will someday, so here is some timeless advice to hold things together when the axe comes down.
Learning From 100 Years of the World’s Greatest Brand
A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?
The Generosity Paradox: Why Corporate Giving Can Be Perilous
Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
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