How to deal with the existential crisis presented by AI
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
Archive for the ‘Marketing Rebellion’ Category
Case study: Building a business community from the ground up
I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the future of business. And when […]
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
Five significant trends that point to marketing’s future
Marketing’s future could go anywhere, but here are five trends that could determine our future.
The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Your competitors can copy everything except this.
Are you different from your competitors? You have two options, and maybe only one.
A practical strategy to overcome audience intimidation
Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
Acting like a friend as a guiding marketing strategy
Acting like a friend can be a foundational marketing strategy.
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