Your customers are being rewired. This is not science fiction. This is happening now. And there are massive implications for sales and marketing. How do we respond when AI is the new decision-maker? The new employee? The new love interest?
A special edition of The Marketing Companion reveals ideas from the new book “How AI Changes Your Customers” and features a free audio chapter from the book! AI provides instant answers that are disrupting the fabric of marketing.
Social media marketers have been refining their professional approach to business value for nearly 20 years. Why can’t they grasp the simple idea of ROI?
AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era.
AI can accomplish much of the work done my white collar workers today. But human marketers still have a place in this world. The post examines three areas that will continue to be dominated by humans.
The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you?
Let’s take a break from the constant AI news feed and consider of our favorite most human marketing stories.
Millions of people are turning to AI to help them make purchasing decisions. AI is becoming the customer we need to reach and to do that, we will turn to AI Signals.
Even successful authors stumble. This is the story of the “invisible book” that everyone loved but nobody bought.
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