The Thin Line Between Bold Marketing and Brand Suicide
We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study reveals
We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study reveals
A new music video took the advertising industry by storm but if you study this marketing case study carefully, you’ll see something more than an ad. It’s a demomnstration of disruptive marketing.
A round-up of short observations including the end of blog comments, the end of a mascot, and the dangers of AI self-soothing.
Sure, AI is everywhere. But the biggest marketing challenges might have nothing to do with the bots!
Human empathy might be the most important “soft skill” in the marketing profession, but what happens to our careers when AI bots do it better?
Endless, repetitive AI content is creating a pandemic of dull. Our only hope is the genuine hope and emotional meaning that comes from the human spirit.
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.
A round-up post with short observations on personalized marketing, virtual reality, and companies run by AI.
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