If you do just one analysis for your business…
Have you looked at your sales funnel lately, Here’s a how-to do an analysis for your business.
Archive for the ‘Marketing Strategy’ Category
Why Google+ Needs to be Jay-Z
Google+ is going to have to make some rapid and radical changes to their marketing position or risk becoming a niche platform.
How does social media affect trust and your brand?
Here are some observation on how social media can be undeniably powerful in quietly building trust for a brand.
Your 2012 Marketing Plan: Tell Me What to Do
Businesses are pushing more choice, more connection and more information, but that is the opposite of what consumers need. A business opportunity?
How do you make your content go viral — offline?
You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our world is […]
Why Klout matters. A lot.
If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind. Nothing seems to get rational people […]
No time to stop — Mobile pushes new boundaries
The other day I was walking a client through a social media strategy workshop. At the end of the long day, he turned to me and said, “And we’re probably behind on mobile […]
A spicy approach to addressing complexity on your website
A Thai Food Court offers a spicy lesson on how to make the best website, and while it may seem like a paradox, less is more in business, website complexity
Are we killing our customers with too much engagement?
Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.
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