Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?
The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you?
2024 was insane and exhilarating. A group of global marketing experts help us understand what we learned about marketing in the era of AI and hyper-connected consumers.
In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.
Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
Time to take a new look at ChatGPT for marketing. The days of magic tricks are over.
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