What we learned about marketing in 2024
2024 was insane and exhilarating. A group of global marketing experts help us understand what we learned about marketing in the era of AI and hyper-connected consumers.
Archive for the ‘Monitoring strategies’ Category
A Prediction: The Fourth Marketing Rebellion
In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.
The problem with social listening platforms and disconnected customers
Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
That time I received death threats in a brand Discord community
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
Why leaked secret documents point to the future of social listening
As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
Grading 12 marketing predictions about the future
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing
Time to take a new look at ChatGPT for marketing. The days of magic tricks are over.
Considering conversation as a marketing strategy
The customer conversation may hold the future to marketing success.
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
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