Driving economic benefits from your Alpha Audience
Your most passionate fans are the key to driving economic benefits on the web. This is your Alpha Audience.
Archive for the ‘Monitoring strategies’ Category
Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
The business case for dwelling on dwell time
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
A new process to quantify content marketing success
This new process to quantify content marketing success puts your company in the best position to create economic benefits from your marketing effort.
If you can’t measure marketing ROI, find the right alternative
By Eric Wittlake, {grow} Contributing Columnist We’ve all seen it. We’ve probably all done it. Maybe as recently as today (gulp). “…and our click rate is 30% above the benchmark!” […]
Can the Onion Theory bring social media lurkers into the light?
Social media lurkers may love you and your company but never let you know. Can emotional content lure them in?
The state of the nation on SEO, content strategy and earned media
Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015
5 Critical (and unique) considerations about PR measurement
5 Critical (and unique) considerations about PR measurement
How to set up a Social Media Command Center
Setting up a social media command center can be risky and expensive without thinking through some key strategic considerations
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