Critical marketing considerations: Social media and mental health
Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.
Archive for the ‘Personalities of the social web’ Category
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
So much social media community, so alone.
Del Williams was at the center of my social media community and many others. But in the end, it didn’t matter much.
The future of marketing is here. It may not include you.
The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.
Marketing So Good, It’s Bananas: How Jesse Cole Turned a Ballgame Into a Circus
This small market baseball team was a perennial failure until Jesse Cole turned the Savannah Bananas into a marketing rebellion of his own.
Why I must politely disagree with Seth Godin
Seth Godin is a brilliant marketer and a superb writer, but his new book made me squirm.
Audience or authenticity? Why building an audience strains your soul
We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.
Social media gurus and the elusive state of forgiveness
Social media can help us connect in amazing ways but it can also be a hurdle to forgiveness when things go wrong. The answer? Baby pictures.
The future of humor in marketing with The Marketoonist
Humor is a powerful elements we can add to our marketing efforts. But humor in marketing is difficult. Here’s some real advice from The Marketoonist
The Marketing Companion Podcast
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