How to fix marketing NOW with Raja Rajamannar
MasterCard CMO Raja Rajamannar is stirring up the marketing world and he brings his vision to The Marketing Companion.
Archive for the ‘Personalities of the social web’ Category
Marketing lessons from four of the world’s savviest pop stars
Doja Cat, Lady Gaga and other pop stars show us how to stand out in a crowded marketing world.
Critical marketing considerations: Social media and mental health
Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
So much social media community, so alone.
Del Williams was at the center of my social media community and many others. But in the end, it didn’t matter much.
The future of marketing is here. It may not include you.
The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.
Marketing So Good, It’s Bananas: How Jesse Cole Turned a Ballgame Into a Circus
This small market baseball team was a perennial failure until Jesse Cole turned the Savannah Bananas into a marketing rebellion of his own.
Why I must politely disagree with Seth Godin
Seth Godin is a brilliant marketer and a superb writer, but his new book made me squirm.
Audience or authenticity? Why building an audience strains your soul
We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.
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