Too much of a good thing? The weird truth about social proof.
Sometimes bad reviews are a good thing. The weird truth of social proof!
Archive for the ‘Power and influence on the web’ Category
Pulling our pants down: Personal branding with Chris Brogan
There is probably no person who has lived through the ups and downs of personal branding on the web more than Chris Brogan. He shares his secrets.
An expanded view of influence marketing measurement
Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.
How to Keep Up with the Tsunami of Customer Feedback Online
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
The Internet We Need To Save
The Internet has changed, perhaps more than people realize. In this debate, Mark Schaefer and Tom Webster discuss the Internet we need to save.
A lesson in the remarkable marketing power of reciprocity
A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.
The seedy underbelly of advocate marketing
The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?
The Best Way to Measure Thought Leadership
Many companies want to establish thought leadership, but how do you know you’re getting there? Here’s one idea on measuring this elusive goal.
It’s not a pitch, it’s a person. The super powers of influence marketing
Unlocking the power of influence marketing requires a focus on relationships, not pitches
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