How to become an influencer (even if you’re a little guy!)
You don’t have to be a big deal to become an influencer. You can start small and build your brand with these seven steps.
Archive for the ‘Power and influence on the web’ Category
The disconnect between social media popularity and business effectiveness
You can fake your way to social media celebrity but is that sustainable?
The reality of online influence and the only thing that matters
In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.
Too much of a good thing? The weird truth about social proof.
Sometimes bad reviews are a good thing. The weird truth of social proof!
Pulling our pants down: Personal branding with Chris Brogan
There is probably no person who has lived through the ups and downs of personal branding on the web more than Chris Brogan. He shares his secrets.
An expanded view of influence marketing measurement
Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.
How to Keep Up with the Tsunami of Customer Feedback Online
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
The Internet We Need To Save
The Internet has changed, perhaps more than people realize. In this debate, Mark Schaefer and Tom Webster discuss the Internet we need to save.
A lesson in the remarkable marketing power of reciprocity
A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.
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