From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. They’ve uncovered some fascinating trends among non-profits, Fortune 500 […]
Posting on Facebook is like getting an emotional boost
Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index, a survey sponsored by Network Solutions® and the University of […]
I’m going to take a few days off over the holidays to relax, do some writing, and reflect on my blog and my business. I know that to earn your […]
I’ve been asked about my perspective on Malcom Gladwell’s article, “Small change: Why the revolution will not be tweeted.” My take on it may surprise you … and provide uncomfortable reading if you […]
Planning on using the social web to market to B2B decision-makers? According to just-released research from London’s Base One Group, you might consider the age of your target audience. In […]
One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation” with your customers. But if you look at what’s really happening […]
I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As I […]
A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E. Kelly. Dr. […]
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