Archive for the ‘research’ Category

Exploding the “It’s all about the conversation” social media myth

One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation” with your customers. But if you look at what’s really happening […]

Wait a minute. It’s not about engagement after all!

I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As I […]

How to Use the Social Web to be a Star at Work

A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E. Kelly. Dr. […]

Social media measurement: Sometimes a picture is worth a thousand tweets

In all of the posts I’ve read about social media measurement, very few address the possible role of qualitative research — measuring when you don’t have data — so let’s take a look […]

Most companies can’t connect social media efforts to success

For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s Business.com 2009 survey of corporate social media utilization. Why is this report significant? With nearly […]

Social media influence in the workplace may be relatively small

If you’re a brand trying to influence key business contacts through social media, it may not be happening during business hours … and it may not be happening at all, […]

Developing a social media strategy when the rules aren’t clear

M.C. Escher This part 3 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Part 1: Four breakthrough Twitter research insights Part 2: Essential B2B social […]