Five important lessons on the economics of social media
Most companies overlook the basic drivers of the economics of social media networking. Here are five things to look for.
Archive for the ‘Return On Influence’ Category
Examples of quantifying social influence
Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”
10 Strategies to Battle Content Shock
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
Influence Marketing is hot and about to get hotter
With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. Influence marketing is hot
The truth about social media power and influence
Most critics of Klout have created their own Echo Chamber of dissent, repeating the same inane criticisms. Let’s apply critical thinking to the topic.The truth about social media power and influence
The results are in: An experiment in social influence
Is it possible to influence a huge social media following into taking action? An examination of the hazards of social influence.
Florida State University class using Klout to determine student grades
A university educator uses a radical approach to prepare his students for the marketing workplace: Focus on Klout scores.
Kred tries to one-up Klout by taking influence to the masses
Kred wants to close the gap with Klout by offering social influence tools for smaller businesses
Six hot trends in social influence marketing
Social influence marketing is moving out of the experimental stage and into the mainstream. What’s next?
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