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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.
Influence marketing has become so popular is may be over-used or mis-used. To help sort it out, consider these practical applications of influence marketing
Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience
Research shows he view of content marketing effectiveness is down. Effective content marketing metrics might be getting more elusive.
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
This features two amazing resources for social media marketing measurement: a downloadable slide presentation and a discussion with a metrics expert
This new process to quantify content marketing success puts your company in the best position to create economic benefits from your marketing effort.
What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.
Sometimes it seem like it takes a long time to achieve social media success. This post explains why.
By Eric Wittlake, {grow} Contributing Columnist We’ve all seen it. We’ve probably all done it. Maybe as recently as today (gulp). “…and our click rate
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