Archive for the ‘ROI and measurement’ Category

The business case for dwelling on dwell time

Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness

A ton of useful information on social media marketing measurement!

This features two amazing resources for social media marketing measurement: a downloadable slide presentation and a discussion with a metrics expert

A new process to quantify content marketing success

This new process to quantify content marketing success puts your company in the best position to create economic benefits from your marketing effort.

A solution to the content marketing measurement puzzle

What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.

Why it takes so long to achieve social media success

Sometimes it seem like it takes a long time to achieve social media success. This post explains why.

If you can’t measure marketing ROI, find the right alternative

By Eric Wittlake, {grow} Contributing Columnist We’ve all seen it. We’ve probably all done it. Maybe as recently as today (gulp). “…and our click rate is 30% above the benchmark!” […]

The Best Way to Measure Thought Leadership

Many companies want to establish thought leadership, but how do you know you’re getting there? Here’s one idea on measuring this elusive goal.

Social selling and the social enterprise: From fantasy to reality

Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been […]