Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been […]
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A fundamental knowledge of marketing data analysis is critical. Here are a few ideas to help you get started
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Are you obsessed with web traffic? Maybe there are better online marketing metrics for your business!
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How well do you know your online audience? According to this post, not at all.
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Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015
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#McDonalds and #AT&T invested in great storytelling but suboptimized their efforts when it came to igniting content
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5 Critical (and unique) considerations about PR measurement
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By Gregory Pouy, {grow} Community Member When I was asked to write the piece about Twitter, I wondered what personal insight I could share about my love for this social […]
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Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained
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