Archive for the ‘Social Media and Sales’ Category

A solution to the content marketing measurement puzzle

What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.

The seedy underbelly of advocate marketing

The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?

33 Inspiring B2B digital marketing case studies

Think digital marketing ROI is elusive? It’s time to think again as these 32 B2B digital marketing case studies provide some inspiring successes!

Is there a place for social media in a boring business?

Does social media make sense for businesses that aren’t very social? The business case for social media and the boring business.

Social selling and the social enterprise: From fantasy to reality

Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been […]

10 simple tweaks to generate more sales through blogs

Here are ideas to surround your content with helpful opportunities to create more sales through blogs

Unmarketing, Unselling and the Unmistakable Scott Stratten

Mr. UnMarketing Scott Stratten discusses Unselling, the new sales funnel, and mis-analytics

3 Steps to Building a Better B2B Target Account List

By Eric Wittlake, {grow} Contributing Columnist Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, […]

Three foundations of social selling (free eBook)

Social media provides both an opportunity and an impediment to many sales professionals. But social selling will be easier with these three fundamentals!