If you look at the advertising in the news these days, it might seem like ad creatives have gone off the deep end. But these unhinged brands might be taking the safest path to disruptive marketing.
Free speech isn’t being threatened by “speech.” It’s being threatened by non-human agents amplifying falsehoods to drive business results.
In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.
We’re all striving to be real, human, and authentic in our marketing. But will it matter? Not always. A discussion about radio and pizza made me question the economic value of human authenticity.
A music critic explained why music today is awful but it sounded a lot like a marketing lesson. This may be why marketing content is getting worse.
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.
A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
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