Does corporate storytelling work? Some mega-brands say no.
For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.
Archive for the ‘Social Media best practices’ Category
Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers
We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?
Social media never forgets. How YouTube killed the circus
A social media campaign wore down and ultimately destroyed a 146-year-old institution. It can be a weapon of change because social media never forgets
How to build a truly actionable social media audience
Many people mistakenly believe that a large social media audience is the key to success, but there’s no shortcut to building an emotional connection
Understanding Generational Social Media Preferences
Do you look at generational nuances to help you perfect your content? We unpack new research to understand Generational Social Media Preferences
Drones, Bots and AI oh my. SXSW highlights
Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.
How to ruin your content by overthinking things
Stories of personal failure and how I screwed up my content efforts by overthinking things. Five tips to keep your content simple and improve productivity
What to do if the president tweets you
The world’s most powerful tweeter is in the house. The White House, that is. What do you do if the president tweets you?
The difference between “free speech” and politicizing your brand
Sure, you can say whatever you want on social media. But are you aware of the long-term implications of politicizing your brand?
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