What to do if the president tweets you
The world’s most powerful tweeter is in the house. The White House, that is. What do you do if the president tweets you?
Archive for the ‘Social Media best practices’ Category
The difference between “free speech” and politicizing your brand
Sure, you can say whatever you want on social media. But are you aware of the long-term implications of politicizing your brand?
The greatest content marketing case study in history
GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?
Content shock re-visited, the content marketing myths and realities
Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.
The alternative to content marketing command and control? Advice from OK Go
Refreshing advice from a rock band on how content marketing really works in the world today. Lessons from OK Go challenge the content status quo!
In case you missed it, the best marketing posts of 2016
These best marketing posts of 2016 explore the changes trending in marketing, the humanity of brands, content marketing myths and more.
Finding the right “authenticity level” for your brand
There is a lot of talk about the need for brand authenticity, but how much is enough? The power of being vulnerable, the permission for restraint.
What it’s like to be hugged by a brand. Literally.
Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.
Three Types of Goals and KPIs Needed for Social Media Analytics
These three common areas of social media analytics can help your business choose better goals and KPIs for tracking social media success.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.