Archive for the ‘Social Media best practices’ Category

The three biggest social media problems are NOT social media problems

Diving into many common social media problems reveals the problems might not be related to social media activities at all

Does corporate storytelling work? Some mega-brands say no.

For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.

Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers

We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?

Social media never forgets. How YouTube killed the circus

A social media campaign wore down and ultimately destroyed a 146-year-old institution. It can be a weapon of change because social media never forgets

How to build a truly actionable social media audience

Many people mistakenly believe that a large social media audience is the key to success, but there’s no shortcut to building an emotional connection

Understanding Generational Social Media Preferences

Do you look at generational nuances to help you perfect your content? We unpack new research to understand Generational Social Media Preferences

Drones, Bots and AI oh my. SXSW highlights

Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.

How to ruin your content by overthinking things

Stories of personal failure and how I screwed up my content efforts by overthinking things. Five tips to keep your content simple and improve productivity