Archive for the ‘Social Media best practices’ Category

Five stellar community engagement platforms that rock, and one to avoid!

Here is a clever strategy to combine five commonly-used community engagement platforms to increase connection with your customers — and one to avoid!

What is your strategy in an era of brand resistance?

Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?

Finding your place on the web, when it seems so crowded out here

If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.

3 Lessons I learned from my creative burnout

The author’s life took a plunge by trying to follow a Gary Vaynerchuk always-on regime. Creative burnout led to a revelation.

The three biggest social media problems are NOT social media problems

Diving into many common social media problems reveals the problems might not be related to social media activities at all

Does corporate storytelling work? Some mega-brands say no.

For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.

Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers

We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?

Social media never forgets. How YouTube killed the circus

A social media campaign wore down and ultimately destroyed a 146-year-old institution. It can be a weapon of change because social media never forgets