Archive for the ‘Social Media best practices’ Category

In case you missed it, the best marketing posts of 2016

These best marketing posts of 2016 explore the changes trending in marketing, the humanity of brands, content marketing myths and more.

Finding the right “authenticity level” for your brand

There is a lot of talk about the need for brand authenticity, but how much is enough? The power of being vulnerable, the permission for restraint.

What it’s like to be hugged by a brand. Literally.

Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.

Three Types of Goals and KPIs Needed for Social Media Analytics

These three common areas of social media analytics can help your business choose better goals and KPIs for tracking social media success.

Why we create crap content: We’re afraid

Why do so many people keep creating the same crap content over and over? One reason might be professional fear and intimidation.

HR and social media: 7 Ways HR needs to act like marketing

Social media and HR need to go hand-in-hand these days as employers look for new ways to find the employees they need for the future.

Strategies to deal with losing readers through the newsfeed evolution

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers