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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Gary Vaynerchuk is arguably the most successful entrepreneur on the social web. Here is the real secret to his success.
Social media used to be about relationships. A look at the lost opportunity when we forget about this.

I was approaching my blog like Mr. Spock but I needed to be Captain Kirk. That made all the difference in the world!

Social media adoption in the supply chain has been slow. Until now. An inspirational case study.

Audience connection is important in a blog or any type of content. This analysis shows how a variety of content types connected.
Too often businesses have unrealistic expectations of what social media is supposed to accomplish. Here’s a realistic view!
Your most loyal customers don’t see you as a company. They see you as a friend? Hos can you use social media to make that friendship flourish?
Many companies are piling onto the social web out of fear of being left behind. This post explores some critical thinking that is needed in this space
Are you unwittingly shutting the door on your customer social media conversations? Here’s a guide to help you find out!
Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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