Archive for the ‘Social Media best practices’ Category

Case study: IKEA launches social offer to drive sales

Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.

Six ideas to win executive sponsorship for your social media effort

You will not have success with your social media effort without executive sponsorship. Here are six ideas to get the boss on board.

Possibly the most useful blog post you will ever read

Please RT. Like my Facebook page. Read my blog. It’s nice to help people, but do we need to help strangers?

Six ways to turn Yelp into your most effective marketing channel

Online customer reviews can make or break a business. Here’s a strategy to take control and thrive in this competitive environment.

Forget demographics. It’s all about the socialgraphics

Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.

This is why you’re not Seth Godin.

Seth Godin is a highly-successful entrepreneur and author with an enormous social media following. Can his social media strategy work for you?

3 Developments that are Sabotaging the Social Media Movement

The social media scene has become a petty space filled with ugliness and self-promotion. What’s happened, and what can be done to reverse the trend?

5 ways corporate culture determines social media success

What is keeping you from succeeding with your social media strategy? Is it resources? Time? Vision? More than likely it is your corporate culture! This article explains why.

Social media and guerrilla marketing case study

Small businesses are applying social media to marketing efforts in many creative ways, but perhaps nobody thinks out of the box more than Nathan Dube! This explores some of his guerrilla marketing ideas.