Archive for the ‘Social Media best practices’ Category

It worked for Zappos. It probably won’t work for you.

Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of blogdom. They have 13 blogs, […]

Kernels of truth on social media marketing

If I leave a conference with a few “kernels of truth” I can gnaw on and think about, I consider the time well-spent. Here are a few nuggets I picked […]

Eight lessons I’ve learned from Twitter

I’m writing this blog as a way of accepting a challenge from my friend Venessa Miemis. Always glad to be pushed in new ways! I’ve been a devoted Twitter-er for […]

An interview with GE’s Social Media Wizards

The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social […]

How do I get my boss to understand social media?

In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on the table and take on […]

Five social media myths that MUST STOP NOW!

These five social media myths must stop now!

Is social media the new corporate star-maker?

A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If you can bring pens to […]

The social media country club

The economy of social media is built on favors, creating a dysfunctional social media country club. Are we building a world of group think?

The case for social media marketing and "Extreme B2B"

At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one customer and they bought more […]