Archive for the ‘Social Media best practices’ Category

How do I get my boss to understand social media?

In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on the table and take on […]

Five social media myths that MUST STOP NOW!

These five social media myths must stop now!

Is social media the new corporate star-maker?

A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If you can bring pens to […]

The social media country club

The economy of social media is built on favors, creating a dysfunctional social media country club. Are we building a world of group think?

The case for social media marketing and "Extreme B2B"

At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one customer and they bought more […]

How to be a friendly ghost (blogger, that is)

You know what is so cool? Having a job where you have a bona fide excuse to communicate through cartoon characters. I simply must work in Bugs Bunny soon. Love […]

I was having a deep philosophical discussion on the Zen of Twitter when I mentioned that I frequently “block” porno-teeth-whitening-10,000-followers-make-money-NOW spamaholics.My friend was amazed. “Why take the time?” she asked. […]

Social Media’s Economy of Giving

In the first article in this four-part series, I defined the three elements that contribute to business benefits through social media: Connections + Meaningful Content + Authentic Helpfulness = Business […]

Building meaningful business connections through social media

This is the second in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Now, we’re going […]