As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.
Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Mark Schaefer and Keith Jennings dive into the state of the art of marketing best practices for nonprofits. An inspirational and thought-provoking discussion!
Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.
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