Archive for the ‘social media’ Category

Attention spans are not decreasing. We’re just too skippable.

Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.

The Best Resource for Growing Your Business is Right in Front of You

Broken processes can stunt your company’s growth, but focusing your energy on one key asset can lead to a growing business.

What superhero is most like your social media marketing strategy?

Are you faster than a speeding Snapchat? More powerful than a YouTube apology? Craft Facebook posts in the blink of an eye? Which social media superhero are you?

Marketers must stop doing what people hate.

If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]

An experiment that will help you embrace the chaos

We all need to learn to embrace the chaos in this world of furious change. Here’s a resource to help you.

Big company or small: Advertising at a crossroads

That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, […]