Five steps toward using Hero Content to create an epic brand journey
Fabio Tambosi of Nike shares his experience in using hero content to create an epic consumer brand journey while working as a brand manager for Nike during the World Cup.
Archive for the ‘social media’ Category
Just because you can do micro-targeting doesn’t mean you should
With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.
Is social media marketing still a thing?
Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? Is social media marketing still a thing?
Brands need to stop the insanity and invest in true influence
Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.
The Business Case for Social Network Subscriptions
How are social networks going to evolve and what will the social network in a decade look like? With growing concerns over data privacy and transparency, and an emerging generations that are far smarter and more savvy when it comes to technology, paid social network subscriptions may be an answer.
The Five Best Social Media Apps for Kids
Where are the safest and most interesting social media apps for kids? Here is an overview of the five best apps for children.
4 Ways to establish a digital presence without relying on Google
Anja Skrba shares 4 ways you can leave your digital footprint without relying on Google, going back to marketing principles not often used.
Blogs, Instagram surging at Fortune 500 companies
Social media usage continues to increase at Fortune 500 companies. Find out which platforms are catching on and which one is in a freefall.
Use This Surefire Guide To Boost Your Social Media Followers
Use these four surefire tactics for growing your social media followers, without spending one dime on advertising or buying followers.
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