Archive for the ‘social media’ Category

What’s the difference between influencer marketing and word of mouth marketing?

The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.

Why Instagram organic reach is about to fall into the Facebook trap

Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.

Facebook: The place where social change goes to die?

The Facebook news stream is a profoundly ineffective place to change somebody’s mind. Is this any way to create social change?

social-marketing-department-under-resourced

Why Your Social Marketing Department Is Likely Under-Resourced

While the social marketing department is growing by leaps and bounds, additional responsibilities are leaving many departments severly under-resourced.

Is Accessibility the New SEO?

By Kiki Schirr, {grow} Contributing Columnist While accessibility is always stressed as important in digital tools such as websites and apps, it is clear that there is still more to […]

The “social” in social media can’t be scaled. Be patient.

Scaling social media is a challenge as your audience grows. Engagement can’t scale in ways that ultimately doesn’t disappoint people.

Five steps toward using Hero Content to create an epic brand journey

Fabio Tambosi of Nike shares his experience in using hero content to create an epic consumer brand journey while working as a brand manager for Nike during the World Cup.

Just because you can do micro-targeting doesn’t mean you should

With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.

Is social media marketing still a thing?

Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? Is social media marketing still a thing?