I thought I was a football coach. Turns out, I’m a social media marketer.
The author signed up to be a football coach. Little did he know it was a marketing job!
Archive for the ‘social media’ Category
The underrated role of marketing habits
Marketing habits can make or break a marketing effort. It’s time to explore this idea.
This business fail taught me about psychological switching costs
One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
Three resources to stay relevant … and more
We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.
The future of influencers and retail
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
Is Live Commerce the next big social media mega-trend?
Could Live Commerce be the next big social media mega-trend?
Why social sharing is the world’s most awesome content marketing metric
Social Sharing is the killer metric for content marketing efforts.
Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
The inevitable pattern occurring on every social media platform
Watch each social media platform closely and you’ll see a predictable pattern emerge.
The Marketing Companion Podcast
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