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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms

We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.

Influencers and retail stores will have a symbiotic new relationship according to this futurist.

Could Live Commerce be the next big social media mega-trend?

Social Sharing is the killer metric for content marketing efforts.

Short takes on the influencer trend, weird content marketing, and the glory of TikTok.

Watch each social media platform closely and you’ll see a predictable pattern emerge.

Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!

Planning is great but sometimes it helps even more to be naive.

Social objects fuel social media, brand success, and viral content. Unleash the power for your business.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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