How big is the creator economy? Three times larger than we thought!
New research shows the creator economy is 250% bigger than we thought, and a robust source of income for nearly 30 million Americans.
Archive for the ‘sociology’ Category
A profound discussion on the AI threat to creativity
Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?
Marketing that works. Marketing that heals. The time is now.
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
Why ChatGPT will profoundly transform every marketing career, starting now
Have you tried ChatGPT? You need to, and now. Your career is in the balance.
Five times I almost died
I am obsessed with cataloging the times I almost died. Here are the stories.
The overlooked relationship between status and marketing
Status and marketing go together but in some misunderstood. ways, according to Keith Jennings and Mark Schaefer in this new podcast episode.
Why Gen Z is hiding out in digital campfires
Digital campfires are a challenge for marketers as Gen Z hides from our view.
The creator economy is in hyperdrive. Is it time to climb aboard?
Will Web3 build a creator economy or crush it? The answer is yes.
The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
The Marketing Companion Podcast
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