What does digital transformation mean to marketing?
By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]
Archive for the ‘streaming video’ Category
Why Facebook Live is not ready for prime time
A lot of marketers think this is the year of live video. But hold on one minute. Maybe services like Facebook Live are not quite ready for prime time!
Why traditional journalism and social influence are blurring
Journalism and social influence are merging as journalists seek to become part of the social conversation and influencers must learn skills of journalism
The State of Video Streaming
There’s a lot going on in video streaming, and it can be hard to keep up. This post goes over the latest happenings, so you can be up to date.
The new psychology of content consumption
The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!
The start-up strategy for beating Facebook
Want to have the next hot tech startup? Here’s a comparison of Snapchat and Blab and their opposing strategies for beating Facebook.
I’ll be telling my stories on Sundays
Live video streaming is hot but it’s not for everyone. There are still a lot of methods for telling my stories that better fit a personality
Livestreaming: Twitch, Hitbox, and the massive opportunity in eSports
If you’re trying to reach young men with your products, have you considered Twitch and other eSports livestreaming programs?
Break the mold: Why content marketing needs to be like a chalupa
Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!
The Marketing Companion Podcast
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