Archive for the ‘streaming video’ Category

IGTV, the future of vertical video, and why this is a challenge to television

The announcement of IGTV from Instagram is a bet on vertical video, and begs the question, what does this mean to the future of television?

The ethics of broadcasting on Facebook Live

I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?

Drones, Bots and AI oh my. SXSW highlights

Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.

What does digital transformation mean to marketing?

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]

Why Facebook Live is not ready for prime time

A lot of marketers think this is the year of live video. But hold on one minute. Maybe services like Facebook Live are not quite ready for prime time!

Why traditional journalism and social influence are blurring

Journalism and social influence are merging as journalists seek to become part of the social conversation and influencers must learn skills of journalism

The State of Video Streaming

There’s a lot going on in video streaming, and it can be hard to keep up. This post goes over the latest happenings, so you can be up to date.

The new psychology of content consumption

The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!