Archive for the ‘The Marketing Companion’ Category

What does digital transformation mean to marketing?

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]

Is the Age of Apple over?

Sales are down, critics are on the rise, and Apple is falling behind on several key technologies. Is the Age of Apple over?

What every marketer needs to know about the Internet of Things

The Internet of Things will have a profound impact on marketing. Carnegie University professor Ari Lightman provides insights on what’s coming next.

The gig economy and conversational marketing

The gig economy now makes up 2 percent of the U.S. economy and it’s on the rise. Technology is opening up amazing new freelance opportunities

An insider’s view of the American election and its meaning for marketers

America has been through a tumultuous election cycle. Here’s an extraordinary view of the American election and its impact on business and marketing

A content dominance strategy drives new media economy

Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy

What marketing skills do you need for career success today?

Debates rages over need for college education, marketing skills versus tech, and the future of marketing. What skills do you need for career success?

The true goal of influence: Persuasion

Persuasion has a number of elements, and you can’t truly persuade without understanding your audience, the information they need to achieve their own goals.