Archive for the ‘The Marketing Companion’ Category

Brand bullying and other things that need to change

Brand bullying, social media “evangelism” and Slurry the Chatbot are some of the topics explored on the new episode of The Marketing Companion

Are you ready for the mega-shift from social media to private media?

There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?

Facebook and Snapchat at war, and four other groovy media trends

Facebook and Snapchat are at war, while Twitter is finding its cool and Audible is seeking audio domination. A podcast on media trends!

How to save Twitter

The stock is tumbling, executives are leaving, the CEO is scrambling. It’s time to look at how to save Twitter.

Snapchat for the win

Facebook remains the dominant social media channel but new research shows teens are moving a new direction. Snapchat for the win.

The silver lining in the bad news about content marketing

There has been a lot of bad news about content marketing in the report after report this year. But there is a silver lining, if you know where to look

New research explodes the status quo of customer service

New research supporting Jay Baer’s new book “Hug Your Haters” sheds light on dramatic new insights on customer service

Words that inspire and change us

Tom Webster and Mark Schaefer get personal as they reveal words that inspire them and changed their careers

Marketing and the new Digital Mindset

Only 18 percent of all businesses are optimizing their digital presence and they are leaving their competitors far behind. Do you have a digital mindset?