Where does social media fit in the marketing mix?
Is social media today really about connecting or has it become another form of advertising?
Archive for the ‘The Marketing Companion’ Category
Tips for incorporating public speaking into your marketing mix
Public speaking is an increasingly important part of the marketing mix. This podcast covers ideas to be a more effective marketing speaker
When did leadership become a dirty word?
The Marketing Companion podcast episode covers leadership changes at Zappos, the personal impacts of Content Shock and content curation as a strategy
Strategies to help your business overcome information overload
Ideas to overcome the information density that is increasing business marketing costs
Understanding the moving target of Facebook reach
New data suggests that the harder we work, the fewer people may be actually seeing our brand’s Facebook posts. Let’s make some sense of this trend
Six extraordinary marketing trends for 2014
Six extraordinary marketing trends for 2014 are highlighted in this podcast from Marketing Companion hosts Mark Schaefer and Tom Webster
Sponsored Content: Edge of integrity or the salvation of advertising?
Sponsored content is the hottest topic in marketing. But will it bring redemption or corruption to our field?
Why research firms are screwing up content marketing
Subtle but important change going on in the world of research with profound implications for what we can see and believe on the social web.
The future of podcasting. Will video kill the radio star?
The future of podcasting — Will video kill the radio star? In this Marketing Companion episode, Mark Schaefer and Tom Webster look at fascinating new research on podcasting.
The Marketing Companion Podcast
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