How to fix Google Plus
With Google+ in turmoil, the company’s fatal flaw is exposed. Here is a plan to fix it!
Archive for the ‘The Marketing Companion’ Category
Are the bad guys winning?
Spam killing blog comment sections. Blogs being hacked. Customer data breaches. Are the bad guys winning?
New insights into online radio, podcasting and Google +
Is Google+ finally a “real thing?” How is mobile and digital radio changing content consumption patterns? All this and more in a new podcast
The good, the bad, and the ugly of #marketing conferences
Attending a marketing conference represents a big commitment and time and money. What to look for in a marketing conference.
Influence Marketing is hot and about to get hotter
With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. Influence marketing is hot
Where does social media fit in the marketing mix?
Is social media today really about connecting or has it become another form of advertising?
Tips for incorporating public speaking into your marketing mix
Public speaking is an increasingly important part of the marketing mix. This podcast covers ideas to be a more effective marketing speaker
When did leadership become a dirty word?
The Marketing Companion podcast episode covers leadership changes at Zappos, the personal impacts of Content Shock and content curation as a strategy
Strategies to help your business overcome information overload
Ideas to overcome the information density that is increasing business marketing costs
The Marketing Companion Podcast
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