What is the ROI of a blue check mark?
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
Archive for the ‘The Marketing Companion’ Category
The race to embrace AI might overwhelm ethical considerations
The race to embrace AI has deep ethical, philosophical and cultural impacts. This discussion reveals some thought-provoking considerations!
12 Ways Brands are Flexing to Meet Gen Z on Their Terms
Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
A profound discussion on the AI threat to creativity
Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?
Marketing best practices for nonprofits
Mark Schaefer and Keith Jennings dive into the state of the art of marketing best practices for nonprofits. An inspirational and thought-provoking discussion!
The best achievement of my career
I’ve had the most amazing career. For example, I’ve … Published ten books that people love. Graduated with two master’s degrees Earned seven patents Worked with amazing companies like Dell, […]
Community-based marketing requires new leadership mindset
Community-based marketing has massive potential but requires a new leadership mindset.
Why Tom Peters thinks desperation fuels excellence
Tom Peters provides extraordinary advice in this interview including his view that desperation fuels excellence
Big Marketing Ideas for 2023 and Beyond
Mark Schaefer and Mathew Sweezey explore the biggest marketing ideas in 2022 and what’s coming up in the new year.
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