Emphasis on celebrity over authority is blowing up influencer strategy
Influencer strategy must be re-imagined as young people emphasize celebrity over authority.
Archive for the ‘TikTok’ Category
Dissecting 10 mind-blowing Gen Z trends
Gen Z trends are shaping commerce and culture. Here are 10 to consider.
A rant: Marketing means rolling up your sleeves and doing something
A rant … Marketing needs to be more than tricking a person to click on a link.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
Why “CottageCore” is the next big lifestyle and marketing trend
CottageCore will be the next big lifestyle trend and Mark Schaefer and Brooke Sellas are out to prove it.
Marketing lessons from four of the world’s savviest pop stars
Doja Cat, Lady Gaga and other pop stars show us how to stand out in a crowded marketing world.
Big, huge, massive, surprising social media trends
New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.
Winning the War for Attention: A talk from #SMMW20
Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20
Why there is no first mover advantage in social media
Gaining first mover advantage is a popular social media strategy but it doesn’t work.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
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