Marketing lessons from four of the world’s savviest pop stars
Doja Cat, Lady Gaga and other pop stars show us how to stand out in a crowded marketing world.
Archive for the ‘TikTok’ Category
Big, huge, massive, surprising social media trends
New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.
Winning the War for Attention: A talk from #SMMW20
Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20
Why there is no first mover advantage in social media
Gaining first mover advantage is a popular social media strategy but it doesn’t work.
All the cool kids are on TikTok. Here’s a plan for you and your business!
TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.
Is this the worst marketing tactic ever?
Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
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