Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Archive for the ‘TikTok’ Category
Does TikTok’s new service promote inequality?
Video resumes might seem like a good idea except when you think through the implications for inequality.
“Revenge travel” takes customers out of the loop
Have you heard of revenge travel? It might explain weird consumer trends right now.
TikTok made me buy it: The new home for eCommerce innovation
“TikTok made me buy it” is more than a meme. It’s becoming a rallying cry for fans.
The inevitable pattern occurring on every social media platform
Watch each social media platform closely and you’ll see a predictable pattern emerge.
Emphasis on celebrity over authority is blowing up influencer strategy
Influencer strategy must be re-imagined as young people emphasize celebrity over authority.
Dissecting 10 mind-blowing Gen Z trends
Gen Z trends are shaping commerce and culture. Here are 10 to consider.
A rant: Marketing means rolling up your sleeves and doing something
A rant … Marketing needs to be more than tricking a person to click on a link.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
The Marketing Companion Podcast
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