Why are the Four Ps of Marketing still a big idea in the digital world?
The Four Ps of marketing have changed drastically since their inception. Grow Community Member Robbie Fitzwater takes a fresh look at what they are now.
Archive for the ‘Traditional media and advertising’ Category
The future of marketing employment
These marketing employment trends didn’t make sense. Let the debate begin!
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
Are you a human being or a grape lollipop?
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
Why is experiential marketing important? Seven inspirational case studies!
Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.
Perhaps your company’s branding strategy is YOU.
The most powerful branding strategy might be found in your own experiences and stories.
Why content creators need to ditch the ad revenue model
In this post, you learn why the ad revenue model in the content creation business is doomed and what model to focus on instead.
Advertisers are getting squeezed every way. What is the answer?
Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.