Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
These impactful blog posts made their mark in 2022. A re-cap of powerful ideas.
The Four Ps of marketing have changed drastically since their inception. Grow Community Member Robbie Fitzwater takes a fresh look at what they are now.
These marketing employment trends didn’t make sense. Let the debate begin!
The most human commercial ever? Lessons for the new marketing era.
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.
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