Few brands driving online influence and advocacy, study shows
New research shows a huge “advocacy gap” between passionate consumers and those who actually talk about brands.
Archive for the ‘Traditional media and advertising’ Category
Re-thinking the future of TV in the Age of Binge
TV viewing is changing dramatically. Here is a peak into what the future might hold.
Influence marketing: What’s next?
Traditional media is on the decline and we can now identify “influencers” with relevant content pipelines to help us. Now what do we do about it? Whats next
A different way to think about social media ROI
A different way to think about social media ROI
The best digital business idea that just never worked
The best digital business idea that just never worked
The Native Advertising Trend: Hot or Hoax?
The ad spend on native advertising is expected to explode. But how long will it take for consumers to catch on and reject paid bloggers?
Why Google Turned to Print Advertising
Google running print ads? Yes, and it makes good sense!
Understanding the true nature of the social media marketplace
Confused by the fast-changing world of social media marketing? Maybe it’s not as complicated as you think. In fact, it’s positively medieval.
It’s time to evolve the social media mindset
Is it time to end the conversation about “social media marketing” forever and take a more holistic view of strategy?
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