Sponsored Content: Edge of integrity or the salvation of advertising?
Sponsored content is the hottest topic in marketing. But will it bring redemption or corruption to our field?
Archive for the ‘Traditional media and advertising’ Category
Click Ad Fraud is out of control — Here’s how you can fight back
You might be losing 25% or more of your online ad budget to fake sites. Here are some steps to fight back.
Will this be the savior of the news media?
A few years from now, we may look back at August, 2013 as the “Jeff Moment” that transformed media as we know it.
Few brands driving online influence and advocacy, study shows
New research shows a huge “advocacy gap” between passionate consumers and those who actually talk about brands.
Re-thinking the future of TV in the Age of Binge
TV viewing is changing dramatically. Here is a peak into what the future might hold.
Influence marketing: What’s next?
Traditional media is on the decline and we can now identify “influencers” with relevant content pipelines to help us. Now what do we do about it? Whats next
A different way to think about social media ROI
A different way to think about social media ROI
The best digital business idea that just never worked
The best digital business idea that just never worked
The Native Advertising Trend: Hot or Hoax?
The ad spend on native advertising is expected to explode. But how long will it take for consumers to catch on and reject paid bloggers?
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