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Spending Wave Theory: How you can anticipate the next 20 years of trends
Understanding spending wave theory can help you determine the next big consumer trends
Why social sharing is the world’s most awesome content marketing metric
Social Sharing is the killer metric for content marketing efforts.
Are you struggling with your personal brand? It’s probably because of this.
Your personal brand can drive success. But the effort usually fails for one reason.
Why marketers are now in the Era of Unintended Consequences
The pandemic has upended the world. Welcome to the Era of Unintended Consequences.
Ten inspiring examples of Human-Centered Marketing
We sense that human-centered marketing is the right direction, but how does it show up in the world?
Five reasons content marketing is a mystery to me
Content marketing is not as straight-forward as it appears. In fact, it can be a downright mystery!
Five Ways to Disrupt Yourself: The Fight for Relevance
To remain relevant, you have to disrupt yourself through a process of constant re-invention.
Sorting out the difference: Personalized versus personal
Many companies want to humanize their customer approach but first sort out personalized versus personal.
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