Archive for the ‘Trending’ Category

Three marketing lessons from America’s greatest writer

I was saddened by the passing of Cormac McCarthy, who holds a special place in my life for three reasons: He was my favorite author He grew up in my […]

Should you still pursue a career in marketing?

AI is disrupting many white collar careers but possibly none so much as marketing. This begs the question — is it still a viable career? Should you pursue a career in marketing?

Whatever happened to Web3?

Web3 had all the headlines two years ago. This leaves us to consider: Whatever happened to Web3 and is there still a future in this technology?

What is the “gist” of you? Staying relevant as a creator

It’s never been more difficult staying relevant as a creator. In this fast-paced episode of The Marketing Companion, Mark Schaefer and Jay Acunzo provide their best actionable insights we can use in the AI Era.

Six inspiring new ideas on community-based marketing

Community-based marketing is evolving and weaving its way into new parts of businesses and company culture. Here are six new case studies to inspire you!

Diving into the bizarre and secret world of luxury brand marketing

The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.

The biggest tech threat to creators is not ChatGPT

The threat to creators is not necessarily ChatGPT, although it dominates the headlines. There is another technology eating away at our audience and it’s right in front of us.

Why leaked secret documents point to the future of social listening

As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.